What makes a good mentorship program website, and why does it matter?
Once you’ve built the program, marketing and communicating the program extends an offer of engagement to potential mentors and mentees.
First, be sure to provide information about the program online. Key elements to include are:
- What is the mission of the program?
- What are its goals?
- What areas of mentee life does it focus on?
- Who participates in the program?
- What are criteria for mentors and mentees?
- What is the application process and timeline?
- What are requirements of the program?
- What mandatory events must mentors and mentees attend? If so, list them and the corresponding locations and times.
- What is the training process like for mentors and expectation-setting process for mentees like? When and where does this take place?
- How often are mentors and mentees expected to meet – for how long, and where?
- What kind of support does the mentorship program leadership provide?
- Who is the primary contact for the program, and what is his/her email address?
- Does the leadership check in on the progress of the mentoring relationship, or otherwise provide support?
- Are there financial resources available for mentors to spend on mentee meetings, and if so, how much, and what is the process for securing these funds?
An informed, easy-to-navigate, and clear web page which provides the above information is crucial to the mentorship program: once a potential participant has heard of the program, the web pages will likely be his/her first point of contact. A reader’s interest will likely fade if the information is not fully provided and clear or overly wordy. As the digital face of the program, the web pages should demonstrate that the program has been well-planned and well thought-out.